Times are tough but you're tougher.
Posted on April 16 2020
Unsettled with the feeling of having to close up shop due to the current state of affairs, I knew I had to start thinking outside of the jewelry box. This brand is my passion project and not long into this quarantine period, I realized how difficult it is for me to exist without my passion. My tattooed hands need to be in 11 different pots at the same time and there isn’t enough Joe Exotic content to keep my mind off it.
I present to you, the RR Electric Face Mask. I designed and produced a limited run of double-filtered face masks and I made them soft and cool. The filters are 1/16" spunbond polypropylene which is washable, re-usable, and recyclable. The solid electric green is an homage to the electricity this city and our community possess and will spark again. The interior silk tag reads, “Times are tough but you’re tougher.” to remind whoever is wearing one that they’re equipped. We’re all in this together and together is the only way we’re going to get through it.
In keeping with the spirit, I’ll be giving 100% of the profits to Beauty 2 the Streetz, an initiative founded by Shirley Raines serving those experiencing homelessness on Skid Row. Beauty 2 the Streets provides food and daily necessities while recognizing that lack of home should not equal lack of humanity.
I met Shirley through (my day job) a partnership with NYX Cosmetics. I was also lucky enough to be invited to the Saturday setup on Skid Row, volunteering with Shirley and her incredible team on the street. She brings an energy and vibrancy to the space that you can feel. Her uninterrupted commitment to her cause and infectious personality are the height of inspiration. I could go on forever but if you take a peek at some of her story here, you’ll quickly agree.
*All RR face masks are made in Downtown Los Angeles by a woman-owned powerhouse operating safely according to all current guidelines. Women will save the world, watch.